In the fourth quarter of 2023, marketing emails in Austria, Germany, and Switzerland had an open rate of ** percent. The rate was *** percentage points higher was business-to-business emails and *** percentage points lower for business-to-consumer emails. In September 2021, Apple introduced Apple Mail Privacy Protection (AMPP), which is a data protection function. At first, all content - including tracking pixels - was loaded in advance, increasing the open rate. Since the end of 2021, all openings on Apple devices were excluded from reporting, resulting in a drop.
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Inxmail. (April 15, 2024). Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. "Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group." Chart. April 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. (2024). Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. "Median Open Rates of Marketing Emails in Austria, Germany, and Switzerland from 1st Quarter 2019 to 4th Quarter 2023, by Target Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2024, /statistics/1399419/gsa-email-marketing-open-rates/
Inxmail, Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group ÌÇÐÄÆƽâ°æ, /statistics/1399419/gsa-email-marketing-open-rates/ (last visited July 24, 2026)
Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group [Graph], Inxmail, April 15, 2024. [Online]. Available: /statistics/1399419/gsa-email-marketing-open-rates/
