The chart is not accessible to screen readers. Please switch to the table view to access the data.
Advertisement
Advertisement
Marketing email click-through rates (CTR) in selected regions worldwide in 2020
Click-through rates of marketing emails worldwide 2020
In 2020, the click-through rate (CTR) of marketing emails worldwide stood at *** percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to *** percent. Email marketing generated *** billion U.S. dollars in revenue worldwide that year.
Log in or register to access precise data.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Open rates of marketing e-mails worldwide 2023, by country
- Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2023, by country
- Premium Statistic Click-through rates (CTRs) of marketing e-mails worldwide 2023, by country
- Premium Statistic Click-to-open rates of marketing e-mails 2023, by country
- Premium Statistic Unsubscribe rates of marketing emails worldwide 2020
- Premium Statistic E-mail marketing click-through rate in the UK 202, by sector
- Premium Statistic E-mail marketing: CTR and open rates in North America 2010-2019
- Premium Statistic E-mail click-to-open rate in the UK 2022, by sector
- Premium Statistic Share of email in marketing budgets in Spain 2023
- Premium Statistic Marketing e-mail CTR in 2020, by day of the week
About the region
10
- Premium Statistic Fastest-growing marketing channels worldwide 2022
- Premium Statistic Google Display Network ads median CTR worldwide 2018-2020
- Premium Statistic Twitter median CTR worldwide 2017-2020
- Premium Statistic Most popular digital marketing channels worldwide 2020
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2023, by industry
- Premium Statistic E-mail marketing revenue worldwide 2022-2032
- Premium Statistic E-mail marketing campaigns benchmarks in e-commerce worldwide 2020-2024
- Premium Statistic Marketing email click-to-open rates worldwide 2022
- Premium Statistic Change in email marketing effectiveness worldwide 2020
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
Selected statistics
10
- Premium Statistic Global average marketing e-mail metrics during COVID-19 as of April 2020
- Premium Statistic Share of marketers believing Reddit should be a priority in the U.S. 2025
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2023
- Premium Statistic Engagement/rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Email marketing delivery rates in the UK 2022, by sector
- Premium Statistic TikTok influencer marketing market size in Japan 2022-2029
- Premium Statistic Social media marketing campaign planning and consulting market size Japan 2022-2029
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Instagram influencer marketing market size in Japan 2022-2029
- Premium Statistic Social media marketing analytics tools market size Japan 2022-2029
Other regions
10
- Premium Statistic Unique click rate of marketing e-mails in Germany 2014, by industry
- Premium Statistic Click-through and unique open rate of marketing e-mails in Germany 2014, by industry
- Premium Statistic Share of the advertising budget invested in social media by Spanish companies 2019
- Premium Statistic Main advertising formats used during email marketing campaigns in Spain in 2020
- Premium Statistic Mexico: open rate and click-through rate of advertising e-mails 2020, by category
- Premium Statistic Programmatic digital video ad spend in the U.S. 2019-2023
- Premium Statistic Amazon sponsored display CTR in Western Europe 2022, by country
- Premium Statistic Amazon sponsored display CTR in the U.S. 2020-2022
- Premium Statistic E-mail message types used to achieve email campaign goals in the UK 2021
- Premium Statistic E-mail marketing CTR in B2B & B2C markets in the Netherlands 2019-2023
Related statistics
10
- Premium Statistic Programmatic digital video ad spend growth in the U.S. 2019-2023
- Premium Statistic E-mail marketing open rates in the UK 2022, by sector
- Premium Statistic Amazon sponsored brands CTR in the U.S. 2020-2022
- Premium Statistic Display advertising CTR in select Asia Pacific countries 2013-2014
- Premium Statistic Amazon sponsored ads CTR in Germany 2022, by type
- Premium Statistic Amazon sponsored display CTR in Spain 2021-2022
- Premium Statistic Retail share of digital ad spend in the U.S. 2019-2025
- Premium Statistic Email marketing CTR in Austria, Germany & Switzerland 2022, by industry
- Premium Statistic Amazon sponsored products CTR in Spain 2020-2022
- Premium Statistic Email marketing CTOR in Austria, Germany & Switzerland 2023, by industry
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Campaign Monitor. (May 26, 2021). Marketing email click-through rates (CTR) in selected regions worldwide in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Campaign Monitor. "Marketing email click-through rates (CTR) in selected regions worldwide in 2020." Chart. May 26, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Campaign Monitor. (2021). Marketing email click-through rates (CTR) in selected regions worldwide in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Campaign Monitor. "Marketing Email Click-through Rates (Ctr) in Selected Regions Worldwide in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2021, /statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Campaign Monitor, Marketing email click-through rates (CTR) in selected regions worldwide in 2020 ÌÇÐÄÆƽâ°æ, /statistics/457935/e-mail-marketing-global-click-through-rates-by-region/ (last visited July 28, 2026)
Marketing email click-through rates (CTR) in selected regions worldwide in 2020 [Graph], Campaign Monitor, May 26, 2021. [Online]. Available: /statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Advertisement