In 2023, emails marketing cultural activities, goods, or services had a click-through rate (CTR) of **** percent in Austria, Germany, and Switzerland. This industry had the highest CTR that year, followed by tourism with **** percent and consumer electronics with *** percent. The lowest open rates were reported for the health sector, with *** percent. E-mail marketing click-through rate (CTR) shows the share of people who opened an e-mail and clicked on a link or an ad in the e-mail.
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Inxmail. (April 15, 2024). Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1399436/gsa-email-marketing-ctr-industry/
Inxmail. "Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry." Chart. April 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1399436/gsa-email-marketing-ctr-industry/
Inxmail. (2024). Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1399436/gsa-email-marketing-ctr-industry/
Inxmail. "Click-through Rates (Ctr) of Marketing Emails in Austria, Germany, and Switzerland in 2022, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2024, /statistics/1399436/gsa-email-marketing-ctr-industry/
Inxmail, Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry ÌÇÐÄÆƽâ°æ, /statistics/1399436/gsa-email-marketing-ctr-industry/ (last visited July 24, 2026)
Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph], Inxmail, April 15, 2024. [Online]. Available: /statistics/1399436/gsa-email-marketing-ctr-industry/
