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Consumers' attitudes towards online advertising in Portugal in 2025

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Sources

Number of respondents

2,089 respondents

Age group

18-64 years

Special properties

Residential online population

Citation formats

Consumers' attitudes towards online advertising in Portugal 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 22, 2025

In 2025, ** percent of Portuguese consumers felt annoyed by online advertising. However, ** percent did not mind advertising if they got free content in return.

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Statistics on " Advertising in Portugal "

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Other statistics that may interest you Advertising in Portugal

Overview

6

Traditional media

4

Digital media

6

Advertising and enterprises

4

Advertising companies

5

Leading players

6

Media conglomerates

8

Consumer perception

5

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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