In 2023, emails marketing tourism activities, goods, or services had a click-to-open rate (CTOR) of ** percent in Austria, Germany, and Switzerland. This industry had the highest CTR that year, followed by culture with **** percent and consumer electronics with **** percent. The lowest open rates were reported for the health sector, with *** percent. E-mail marketing click-to-open rate is the share of recipients who clicked on a link or an ad in the email out of the the recipients that opened the email.
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Inxmail. (April 15, 2024). Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2023, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1399443/gsa-email-marketing-ctor-industry/
Inxmail. "Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2023, by industry." Chart. April 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1399443/gsa-email-marketing-ctor-industry/
Inxmail. (2024). Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2023, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1399443/gsa-email-marketing-ctor-industry/
Inxmail. "Click-to-open Rate (Ctor) of Marketing Emails in Austria, Germany, and Switzerland in 2023, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2024, /statistics/1399443/gsa-email-marketing-ctor-industry/
Inxmail, Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2023, by industry ÌÇÐÄÆƽâ°æ, /statistics/1399443/gsa-email-marketing-ctor-industry/ (last visited July 21, 2026)
Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2023, by industry [Graph], Inxmail, April 15, 2024. [Online]. Available: /statistics/1399443/gsa-email-marketing-ctor-industry/
