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Influence of advertising on purchase decision among millennials and Generation Z in China as of 2021

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Source

Release date

May 2022

Region

China

Survey time period

2021

Special properties

refer to advertisements on products that consumers have never used before

Method of interview

Questionnaire

Citation formats

Influence of advertising on Gen Y and Z consumers in China 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 4, 2022

Chinese Generation Z consumers tend to be more rational and cautious with product advertisements. According to a survey conducted in China in 2021, after watching ads presenting a product which they had never used before, **** percent of Gen Z respondents would do some research before making any purchases. In comparison, **** percent of surveyed millennials were eager to try out new things and thus inclined to buy the item right away.

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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