As of May 2025, approximately ** percent of adults surveyed in the United States reported having made a transaction due to a direct mail piece. According to the same study, direct mail's effectiveness by category in the U.S. benefited mostly physical and financial products.
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sg360°. (August 15, 2025). Percentage of adults who made a transaction due to a direct mail piece in the United States as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/322237/direct-mail-effectiveness/
sg360°. "Percentage of adults who made a transaction due to a direct mail piece in the United States as of May 2025." Chart. August 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/322237/direct-mail-effectiveness/
sg360°. (2025). Percentage of adults who made a transaction due to a direct mail piece in the United States as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/322237/direct-mail-effectiveness/
sg360°. "Percentage of Adults Who Made a Transaction Due to a Direct Mail Piece in The United States as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2025, /statistics/322237/direct-mail-effectiveness/
sg360°, Percentage of adults who made a transaction due to a direct mail piece in the United States as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/322237/direct-mail-effectiveness/ (last visited July 15, 2026)
Percentage of adults who made a transaction due to a direct mail piece in the United States as of May 2025 [Graph], sg360°, August 15, 2025. [Online]. Available: /statistics/322237/direct-mail-effectiveness/
