Leading advantages of direct mail marketing compared to the rest of the omnichannel mix according to senior-level marketers in the United States as of May 2025
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During a 2025 survey among senior-level marketers in the United States, approximately ** percent said direct mail provided the largest average order values compared to the rest of their omnichannel mix. Similarly, ** percent of respondents stated that direct mail presented the greatest return on advertising spending; the same share of participants said it reached larger or more diverse prospecting audiences. According to the same study, direct mail's effectiveness by category in the U.S. benefited mostly physical and financial products.
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sg360°. (May 19, 2025). Leading advantages of direct mail marketing compared to the rest of the omnichannel mix according to senior-level marketers in the United States as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1621403/direct-mail-advantages-marketers-united-states/
sg360°. "Leading advantages of direct mail marketing compared to the rest of the omnichannel mix according to senior-level marketers in the United States as of May 2025." Chart. May 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1621403/direct-mail-advantages-marketers-united-states/
sg360°. (2025). Leading advantages of direct mail marketing compared to the rest of the omnichannel mix according to senior-level marketers in the United States as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1621403/direct-mail-advantages-marketers-united-states/
sg360°. "Leading Advantages of Direct Mail Marketing Compared to The Rest of The Omnichannel Mix According to Senior-level Marketers in The United States as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2025, /statistics/1621403/direct-mail-advantages-marketers-united-states/
sg360°, Leading advantages of direct mail marketing compared to the rest of the omnichannel mix according to senior-level marketers in the United States as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1621403/direct-mail-advantages-marketers-united-states/ (last visited July 24, 2026)
Leading advantages of direct mail marketing compared to the rest of the omnichannel mix according to senior-level marketers in the United States as of May 2025 [Graph], sg360°, May 19, 2025. [Online]. Available: /statistics/1621403/direct-mail-advantages-marketers-united-states/
