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Percentage of adults who made a transaction due to a direct mail piece in the United States as of May 2025, by age group

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Source

Release date

May 2025

Region

United States

Survey time period

as of May 19, 2025

Number of respondents

1,037 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the type or the date of the survey. The displayed date is the date of release.

Citation formats

Share of adults shopping due to a direct mail piece in the U.S. 2025, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 25, 2025

During a 2025 survey among adults in the United States, approximately ** percent of respondents aged 18 to 24 reported having made a transaction due to a direct mail piece. The share decreased as the age groups advanced, reaching ** percent among participants aged 25 to 39 and barely surpassing ** percent within the  75+ age group. According to the same study, direct mail's effectiveness by category in the U.S. benefited mostly physical and financial products.

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