In 2023, emails marketing sent by companies and organisations from the tourism industry an open rate of **** percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by culture with ** percent and consumer electronics with **** percent. The lowest open rates were reported in the fashion industry, with **** percent.
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Inxmail. (April 15, 2024). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2023, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/944205/opening-rates-by-industry/
Inxmail. "Median open rates of marketing emails in Austria, Germany, and Switzerland in 2023, by industry." Chart. April 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/944205/opening-rates-by-industry/
Inxmail. (2024). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2023, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/944205/opening-rates-by-industry/
Inxmail. "Median Open Rates of Marketing Emails in Austria, Germany, and Switzerland in 2023, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2024, /statistics/944205/opening-rates-by-industry/
Inxmail, Median open rates of marketing emails in Austria, Germany, and Switzerland in 2023, by industry ÌÇÐÄÆƽâ°æ, /statistics/944205/opening-rates-by-industry/ (last visited July 19, 2026)
Median open rates of marketing emails in Austria, Germany, and Switzerland in 2023, by industry [Graph], Inxmail, April 15, 2024. [Online]. Available: /statistics/944205/opening-rates-by-industry/
