* The source does not specify the date of the survey. The date given is the one of release.
The source defines the click-through rate (CTR) as the number of clicks that a call to action (CTA) obtains with respect to its number of impressions, and the open rate as the percentage of users who have opened an email.
Citation formats
Mexico: open rate and click-through rate of advertising e-mails 2020, by category
As of November 2020, among advertising e-mails in selected categories in Mexico, retail was the one with the highest open rate and click-through rate (CTR), with an average of **** percent and *** percent, respectively. While media ranked second in terms of open rate, education held this position in terms of CTR.
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BlackSip. (November 13, 2020). Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
BlackSip. "Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020." Chart. November 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
BlackSip. (2020). Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
BlackSip. "Average Open Rate and Click-through Rate of Selected Advertising E-mail Categories in Mexico in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2020, /statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
BlackSip, Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/ (last visited July 23, 2026)
Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020 [Graph], BlackSip, November 13, 2020. [Online]. Available: /statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
