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Are you shifting budget from any of these channels to focus on programmatic video?

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Sources

Release date

August 2016

Region

Worldwide

Survey time period

March and April of 2016

Number of respondents

>200 agency marketers

Supplementary notes

The source does not provide information on the type of survey used.

Citation formats

Shift in advertising budgets worldwide to programmatic video 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 7, 2016
The graph shows data on companies shifting their advertising budgets away from other channels to focus on programmatic video. According to the survey, nearly ** percent of responding firms planned to shift their budgets away from display advertising and into programmatic video.
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Topics

Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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