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Change in programmatic advertising spending in France in 1st half 2025, by format

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Release date

July 2025

Region

France

Survey time period

H1 2025

Citation formats

Programmatic ad spend growth in France H1 2025, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 22, 2025

Compared to the first half of 2024, display programmatic advertising spending in France in 2025 decreased by percent. Programmatic audio ad spend experienced the largest growth, with **** percent, followed by digital out-of-home (DOOH), with roughly **** percent.

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Social

6

Formats & devices

8

Programmatic

5

Consumer insights

4

Retail media

6

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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* For commercial use only

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