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Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder

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Sources

Release date

September 2021

Region

Spain

Survey time period

H1 2021

Special properties

excluding walled gardens, social, and search

Supplementary notes

* Figure calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source. "Other" includes The Trade Desk, Criteo, Xandr Invest, MediaMath, Amazon DSP, Adform, Verizon Media - Oath Ad Platforms, RTB House, and more.

Citation formats

Leading programmatic ad bidders in Spain 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 12, 2022
Two Google marketing platforms - Display & Video 360 and Google Ads - accounted for more than ** percent of programmatic advertising spending in Spain in the first half of 2021. This form of buying ad spaces gained popularity in Spain in that period. Advertisers increased their programmatic spending by nearly ** percent.
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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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