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Desktop video ad fraud rate in selected countries worldwide in 2nd half 2021

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Sources

Release date

March 2022

Region

Worldwide

Survey time period

H2 2021

Supplementary notes

The source defines ad fraud as "any deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place."

Citation formats

Desktop video ad fraud rate 2021, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2022
In the second half of 2021, the ad fraud rate of desktop video advertising in Australia stood at *** percent and was the highest among the *** countries presented in the data set. The lowest rate among the was recorded in Poland and Belgium, both with *** percent.
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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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