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Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format

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Source

Release date

May 2023

Region

Worldwide

Survey time period

H2 2022

Citation formats

Programmatic advertising viewability rate worldwide 2022, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, May 31, 2023

In the second half of 2022, **** percent of all programmatically bought desktop video ads worldwide were viewable. In case of mobile web video ads, the share stood at ** percent. A video ad is considered viewable when at least ** percent of the ad is viewable on the screen for at least *** seconds.

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