In the second half of 2020, **** percent of programmatic mobile app display ads served in the United Kingdom (UK) were viewed by users. Programmatic advertising spending in the UK in 2020 was estimated at *** billion U.S. dollars.
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Integral Ad Science. (June 7, 2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device." Chart. June 7, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. (2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability Rate of Programmatic Advertising in The United Kingdom (Uk) in 2nd Half 2020, by Format/Device." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jun 2021, /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science, Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device ÌÇÐÄÆÆ½â°æ, /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/ (last visited July 19, 2026)
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph], Integral Ad Science, June 7, 2021. [Online]. Available: /statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/