Original question: "Thinking generally about ads you see online (on websites or mobile apps etc.), to what extent do you think that you would be happy to see each of the following types of ads if it meant you could continue to use the website/mobile app for free?"
This statistic presents information on the percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of . According to the findings, ** percent of respondents stated they would prefer ads that are targeted to their interests, while the majority favored video ads that can be skipped
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comScore, & IAB Canada. (May 24, 2016). Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/552417/preferred-online-ad-format-canada/
comScore, und IAB Canada. "Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016." Chart. May 24, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/552417/preferred-online-ad-format-canada/
comScore, IAB Canada. (2016). Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/552417/preferred-online-ad-format-canada/
comScore, and IAB Canada. "Percentage of Consumers Who Would Rather See Selected Add Formats in Return for Using Websites or Apps for Free in Canada as of March 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 May 2016, /statistics/552417/preferred-online-ad-format-canada/
comScore & IAB Canada, Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016 ÌÇÐÄÆƽâ°æ, /statistics/552417/preferred-online-ad-format-canada/ (last visited July 31, 2026)
Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016 [Graph], comScore, & IAB Canada, May 24, 2016. [Online]. Available: /statistics/552417/preferred-online-ad-format-canada/
