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Online advertising spending in the United Kingdom (UK) in 2024, by type (in million GBP)

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Sources

Release date

April 2025

Region

United Kingdom

Survey time period

2024

Special properties

figures are not mutually exclusive

Supplementary notes

Note: "VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting."

The source defines online radio advertising as display advertising on broadcasters’ websites.

Citation formats

Online ad spend in the UK 2024, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2025

In 2024, online advertising spending in the United Kingdom amounted to **** billion British pounds. The figures include search, online display, online classifieds, online national and regional news brands, online magazine brands, as well as online radio. Search and online display accounted for by far the largest shares of the online ad spend pie, each surpassing ** billion pounds that year.

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