The graph presents the leading reasons why social media promoters follow brands or products worldwide as of ***. According to the source, ** percent of social media promoters, those who are very likely to recommend brands or products to friends and family, said they followed those brands because they wanted to be able to give direct feedback.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
eMarketer, & Ogilvy & Mather. (July 22, 2015). Reasons for social media promoters to follow or like brands or products worldwide as of May 2015 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/
eMarketer, und Ogilvy & Mather. "Reasons for social media promoters to follow or like brands or products worldwide as of May 2015." Chart. July 22, 2015. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/
eMarketer, Ogilvy & Mather. (2015). Reasons for social media promoters to follow or like brands or products worldwide as of May 2015. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/
eMarketer, and Ogilvy & Mather. "Reasons for Social Media Promoters to Follow or like Brands or Products Worldwide as of May 2015." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Jul 2015, /statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/
eMarketer & Ogilvy & Mather, Reasons for social media promoters to follow or like brands or products worldwide as of May 2015 ÌÇÐÄÆÆ½â°æ, /statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/ (last visited August 03, 2026)
Reasons for social media promoters to follow or like brands or products worldwide as of May 2015 [Graph], eMarketer, & Ogilvy & Mather, July 22, 2015. [Online]. Available: /statistics/380939/reasons-follow-brands-social-media-promoters-worldwide/