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Amazon UK was the most popular brand page on Facebook in the United Kingdom (UK) as of March 2020, attracting 5.73 million local fans. This was followed by UNREEL, with nearly 4.86 million fans.

Amazon UK: more than just e-commerce

Amazon has enjoyed significant growth in the UK market in recent years. Not just the flagship e-commerce platform, but also in terms of  streaming and sharing digital content and their current dominance of the UK smart speaker market. Amazon Prime Video is closing the gap to Netflix when it comes to content available for UK customers. In January 2017, the hours of content available on Amazon Prime Video came in at 62.2 less than Netflix, however, they reduced that gap to just 24 percent.

 Amazon’s global growth 

Over the past 14 years, Amazon’s global growth has been astounding. In 2004, the company’s annual net revenue stood at  6.92 billion U.S. dollars. By 2018, that figure had grown to 232.89 billion U.S. dollars. The company generates the majority of its net revenues through online retail product sales, followed by retail third party seller services.