Clothing and footwear brands popularity U.S. 2025| ��ƽ��

Leading clothing and footwear brands in popularity among consumers in the United States as of the 3th quarter 2025

Characteristic	Share of respondents with a positive opinion of the brand
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Release date

October 2025

More information

Region

United States

Survey time period

Q3 2025

Method of interview

Online interview

Supplementary notes

The date of release is the date of last access.

The source adds the following information: "Popularity is the % of people who have a positive opinion of a clothing & footwear brand."

The results have been weighted to represent the entire population.

The number of participants was not specified by the source.

Citation formats

According to a survey run during the fourth quarter of 2024, Levi's is the joint most popular clothing brand in the United States. Hanes followed closely behind, with a score of ** percent, followed by Fruit of the Loom.

U.S. apparel market

The U.S. apparel market was the largest of any country in 2024, generating revenues of approximately *** billion U.S. dollars. This was slightly more than that of China. The apparel market in these two countries eclipsed that of all other countries. India came in third place with an apparel market worth just over *** billion dollars.

Levi Strauss & Co. sales

The popularity of Levi’s jeans is reflected in the net sales of the company, which reached their highest ever level in the fiscal year 2023, at roughly **** billion U.S. dollars. This was a marginal increase on the previous year, which had also seen high sales figures. These sales predominantly came in the United States, but Levi’s sales in Europe and Asia were not inconsiderable, at **** billion and **** billion, respectively.