During a survey conducted among internet users in Canada in the third quarter of 2024, word-of-mouth emerged as the most common source of new brand, product, and service discovery, mentioned by approximately **** percent of the participants. Search engines and TV ads followed, cited by almost ** and ** percent of the respondents, respectively.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources of new brand, product, and service discovery among internet users in Canada as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1370968/main-channels-of-new-brand-discovery-canada/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Canada as of 3rd quarter 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1370968/main-channels-of-new-brand-discovery-canada/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in Canada as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1370968/main-channels-of-new-brand-discovery-canada/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Canada as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1370968/main-channels-of-new-brand-discovery-canada/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Canada as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1370968/main-channels-of-new-brand-discovery-canada/ (last visited July 29, 2026)
Most common sources of new brand, product, and service discovery among internet users in Canada as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1370968/main-channels-of-new-brand-discovery-canada/
