According to a global survey conducted in the third quarter of 2024, ** percent of internet users in Italy reported discovering new brands via search engines. More than **** (or **** percent) of the respondents came upon new brands through ads on TV. Meanwhile, ** percent of the users discovered new brands, products, and services via word-of-mouth recommendations.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1371090/main-channels-of-new-brand-discovery-italy/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1371090/main-channels-of-new-brand-discovery-italy/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1371090/main-channels-of-new-brand-discovery-italy/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Italy as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1371090/main-channels-of-new-brand-discovery-italy/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1371090/main-channels-of-new-brand-discovery-italy/ (last visited July 31, 2026)
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1371090/main-channels-of-new-brand-discovery-italy/
