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Share of internet users worldwide who subscribe to social media accounts of brands and influencers as of 4th quarter 2020, by age group

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Source

Release date

April 2021

Region

Worldwide

Survey time period

Q4 2020

Age group

16 to 64 years

Special properties

180,852 internet users and 38,049 influencer followers

Method of interview

Online survey

Citation formats

Global brands and influencers social media subscribers 2020, by age group

Published by Thuy D., Oct 7, 2021

According to a survey of global internet users conducted in the fourth quarter of 2020, ** percent of respondents aged between 16 and 23 years old reported following brands they purchased from, or they were thinking of purchasing from, on social media, while ** percent of Millennials reported doing the same. By comparison, ** percent of Gen Z respondents reported following influencers and other experts on social media, while ** percent of Millennials reported doing the same.

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Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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