Share of consumers who value sponsorship disclosures and engagement as authenticity signals on social media in selected countries worldwide as of September 2024, by age group
Characteristic
Disclosure of sponsorship or brand relationships
Number of followers and engagement on a creator's content
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According to a global survey of consumers conducted in September 2024, ** percent of participants aged 18 to 24 stated that the disclosure of brand relationships or sponsorships was an important trust signal on social media. Furthermore, ** percent of respondents in the same age group said that the number of followers and engagement with a creator’s content were important indicators of authenticity. In comparison, only ** percent of respondents aged 45 to 54 considered sponsorship disclosures important, while ** percent viewed follower count and engagement as valuable insights.
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Bazaarvoice. (September 29, 2024). Share of consumers who value sponsorship disclosures and engagement as authenticity signals on social media in selected countries worldwide as of September 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1610665/consumer-interest-sponsorship-disclosure-authenticity-signals-by-age-worldwide/
Bazaarvoice. "Share of consumers who value sponsorship disclosures and engagement as authenticity signals on social media in selected countries worldwide as of September 2024, by age group." Chart. September 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1610665/consumer-interest-sponsorship-disclosure-authenticity-signals-by-age-worldwide/
Bazaarvoice. (2024). Share of consumers who value sponsorship disclosures and engagement as authenticity signals on social media in selected countries worldwide as of September 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1610665/consumer-interest-sponsorship-disclosure-authenticity-signals-by-age-worldwide/
Bazaarvoice. "Share of Consumers Who Value Sponsorship Disclosures and Engagement as Authenticity Signals on Social Media in Selected Countries Worldwide as of September 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2024, /statistics/1610665/consumer-interest-sponsorship-disclosure-authenticity-signals-by-age-worldwide/
Bazaarvoice, Share of consumers who value sponsorship disclosures and engagement as authenticity signals on social media in selected countries worldwide as of September 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1610665/consumer-interest-sponsorship-disclosure-authenticity-signals-by-age-worldwide/ (last visited July 29, 2026)
Share of consumers who value sponsorship disclosures and engagement as authenticity signals on social media in selected countries worldwide as of September 2024, by age group [Graph], Bazaarvoice, September 29, 2024. [Online]. Available: /statistics/1610665/consumer-interest-sponsorship-disclosure-authenticity-signals-by-age-worldwide/
