According to a rating of the fashion and clothing brands among consumers in Great Britain, Levi's was the most popular brand in the third quarter of 2025, receiving positive opinions from almost ***percent of respondents who took part in the study.Â
Footwear brands
Besides Clark's, other notable players in the footwear industry were popular with British consumers. ****, the world’s most valuable apparel brand, came in first place, far ahead of main competitors like Adidas and Puma.Â
High Street retailers
While global fashion and apparel brands like Adidas, Nike, and Levi’s enjoyed slightly higher levels of popularity with consumers, home-grown retailers and brands had a place in British consumers’ hearts as well. Clarks, Next, and Primark are such retailers. Both Next and Primark registered significant revenues in the most recent financial year. Primark generated roughly billion pounds in 2024.
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YouGov. (November 11, 2025). Leading 10 fashion and clothing brands popular with consumers in Great Britain in the 3rd quarter 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/966784/most-popular-fashion-clothing-brands-uk-united-kingdom/
YouGov. "Leading 10 fashion and clothing brands popular with consumers in Great Britain in the 3rd quarter 2025." Chart. November 11, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/966784/most-popular-fashion-clothing-brands-uk-united-kingdom/
YouGov. (2025). Leading 10 fashion and clothing brands popular with consumers in Great Britain in the 3rd quarter 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/966784/most-popular-fashion-clothing-brands-uk-united-kingdom/
YouGov. "Leading 10 Fashion and Clothing Brands Popular with Consumers in Great Britain in The 3rd Quarter 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Nov 2025, /statistics/966784/most-popular-fashion-clothing-brands-uk-united-kingdom/
YouGov, Leading 10 fashion and clothing brands popular with consumers in Great Britain in the 3rd quarter 2025 ÌÇÐÄÆÆ½â°æ, /statistics/966784/most-popular-fashion-clothing-brands-uk-united-kingdom/ (last visited August 05, 2026)
Leading 10 fashion and clothing brands popular with consumers in Great Britain in the 3rd quarter 2025 [Graph], YouGov, November 11, 2025. [Online]. Available: /statistics/966784/most-popular-fashion-clothing-brands-uk-united-kingdom/