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Impact of influencers on consumer behavior in India as of 2022

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Sources

Release date

October 2022

Region

India

Survey time period

2022

Number of respondents

20,000+

Age group

15-55 years

Special properties

urban Indians across 15 states

Citation formats

Consumer attitudes towards influencers India 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 16, 2023

A survey conducted across India in 2022 revealed that influencers had a strong hold on their audience's purchase-related decision-making, with ** percent of respondents reporting that they were more likely to try a product that was recommended by their favorite influencer. This was followed by ** percent of respondents admitting that they made purchases based on recommendations made by influencers.

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