According to a global survey conducted in the third quarter of 2024, slightly more than **** of internet users in Spain reported discovering new brands through word-of-mouth recommendations from friends or family. Approximately ** percent of the respondents came upon new brands via search engines. Meanwhile, ** percent of the users found new brands, products, and services via ads on TV.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1371099/main-channels-of-new-brand-discovery-spain/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2024." Chart. February 25, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1371099/main-channels-of-new-brand-discovery-spain/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1371099/main-channels-of-new-brand-discovery-spain/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Spain as of 3rd Quarter 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Feb 2025, /statistics/1371099/main-channels-of-new-brand-discovery-spain/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1371099/main-channels-of-new-brand-discovery-spain/ (last visited July 30, 2026)
Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1371099/main-channels-of-new-brand-discovery-spain/