During a survey among marketers worldwide released in early 2026, over ** percent of responding loyalty program owners in the airlines and luxury sectors said their expenditure on loyalty was part of their organizations' marketing budgets. In the sports industry, that share stood at below ** percent.
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Antavo. (February 26, 2026). Percentage of program owners and marketers whose spending on loyalty as part of the marketing budget worldwide as of February 2026, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1670710/loyalty-programs-owners-using-marketing-budget-sector/
Antavo. "Percentage of program owners and marketers whose spending on loyalty as part of the marketing budget worldwide as of February 2026, by industry." Chart. February 26, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1670710/loyalty-programs-owners-using-marketing-budget-sector/
Antavo. (2026). Percentage of program owners and marketers whose spending on loyalty as part of the marketing budget worldwide as of February 2026, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1670710/loyalty-programs-owners-using-marketing-budget-sector/
Antavo. "Percentage of Program Owners and Marketers Whose Spending on Loyalty as Part of The Marketing Budget Worldwide as of February 2026, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2026, /statistics/1670710/loyalty-programs-owners-using-marketing-budget-sector/
Antavo, Percentage of program owners and marketers whose spending on loyalty as part of the marketing budget worldwide as of February 2026, by industry ÌÇÐÄÆƽâ°æ, /statistics/1670710/loyalty-programs-owners-using-marketing-budget-sector/ (last visited August 04, 2026)
Percentage of program owners and marketers whose spending on loyalty as part of the marketing budget worldwide as of February 2026, by industry [Graph], Antavo, February 26, 2026. [Online]. Available: /statistics/1670710/loyalty-programs-owners-using-marketing-budget-sector/
