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Leading displays of brand loyalty according to consumers and executives in the United States as of June 2025

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Source

Release date

July 2025

Region

United States

Survey time period

May 21 to June 30, 2025

Number of respondents

5,917 respondents

Age group

18 years and older

Special properties

among members of at least one online loyalty program

Method of interview

Online survey

Supplementary notes

According to the source, the sample included 406 executives working at consumer-facing companies with annual revenues of at leasy 100 million U.S. dollars, as well as 5,511 consumers with demographic weighting to achieve census representation.

Multiple answers were possible.

Citation formats

Top displays of brand loyalty according to consumers and executives in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2026

A 2025 survey asked consumers and executives across the United States to select elements they used to define customer loyalty. Only one of the displayed answers was selected by a higher percentage of responding shoppers than of responding executives: **** of consumers surveyed picked consistently choosing a brand over its competitors, versus ** percent of executives surveyed. Meanwhile, ** percent of responding executives chose engaging with the brand on social media, versus only ** percent of responding customers.

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