In 2024, an average consumer in the United States held roughly ** loyalty program memberships, the highest rate in 10 years. However, from the ** memberships, consumers actively used only ***.
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eMarketer (@eMarketer). (November 25, 2024). Average number of active and total loyalty program memberships in the United States from 2015 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
eMarketer (@eMarketer). "Average number of active and total loyalty program memberships in the United States from 2015 to 2024." Chart. November 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
eMarketer (@eMarketer). (2024). Average number of active and total loyalty program memberships in the United States from 2015 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
eMarketer (@eMarketer). "Average Number of Active and Total Loyalty Program Memberships in The United States from 2015 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Nov 2024, /statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
eMarketer (@eMarketer), Average number of active and total loyalty program memberships in the United States from 2015 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/ (last visited July 27, 2026)
Average number of active and total loyalty program memberships in the United States from 2015 to 2024 [Graph], eMarketer (@eMarketer), November 25, 2024. [Online]. Available: /statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
