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Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023

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Source

Release date

June 2022

Region

United States

Survey time period

February 2023

Number of respondents

2,186*

Age group

18 years and older

Special properties

among consumers

Supplementary notes

* According to the source, Generation Z constitutes half of the respondents, while the other half is split among Baby Boomers, Generation X, and Millennials.

Citation formats

Top drivers of brand loyalty among Gen Z in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 9, 2023

According to the survey conducted in February 2023 in the United States, ** percent of Generation Z consumers valued brands that prioritize the environment. Nearly ** percent of respondents considered quality a driver of brand loyalty, while ** percent of Gen Zers mentioned brands that provide the best value for the consumer budget.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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