During a May 2025 survey among consumers participating in one or more e-commerce loyalty programs in the United States and the United Kingdom, ** percent of responding Gen Z reported regularly redeeming loyalty programs' rewards. Among millennials and baby boomers, the shares stood at ** and ** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
LoyaltyLion. (July 29, 2025). Percentage of consumers regularly redeeming loyalty programs' rewards in the United Kingdom and the United States as of May 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1662699/loyalty-program-reward-redemption-frequency-generation/
LoyaltyLion. "Percentage of consumers regularly redeeming loyalty programs' rewards in the United Kingdom and the United States as of May 2025, by generation." Chart. July 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1662699/loyalty-program-reward-redemption-frequency-generation/
LoyaltyLion. (2025). Percentage of consumers regularly redeeming loyalty programs' rewards in the United Kingdom and the United States as of May 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1662699/loyalty-program-reward-redemption-frequency-generation/
LoyaltyLion. "Percentage of Consumers Regularly Redeeming Loyalty Programs' Rewards in The United Kingdom and The United States as of May 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2025, /statistics/1662699/loyalty-program-reward-redemption-frequency-generation/
LoyaltyLion, Percentage of consumers regularly redeeming loyalty programs' rewards in the United Kingdom and the United States as of May 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1662699/loyalty-program-reward-redemption-frequency-generation/ (last visited July 21, 2026)
Percentage of consumers regularly redeeming loyalty programs' rewards in the United Kingdom and the United States as of May 2025, by generation [Graph], LoyaltyLion, July 29, 2025. [Online]. Available: /statistics/1662699/loyalty-program-reward-redemption-frequency-generation/
