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Leading factors disliked about loyalty or rewards programs according to consumers in the United States as of 2023

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Source

Release date

February 2024

Region

United States

Survey time period

October 2023

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

The release date is the date of access.

Citation formats

Disliked factors about loyalty programs in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 10, 2025

According to the results of a 2023 survey of consumers in the United States, the most disliked factor about loyalty or rewards programs was the time it takes to redeem a reward, cited by ** percent of respondents. Nearly **** of surveyed consumers also said they did not like how difficult it was to earn a reward.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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