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Distribution of weekly users of selected loyalty programs in Canada as of September 2024, by point redemption behavior

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Source

Release date

December 2024

Region

Canada

Survey time period

October 2023 to September 2024

Age group

18 years and older

Supplementary notes

The survey was carried out among more than 54,000 respondents aged 14 or older. A sample size for population 18+ was not provided. Percentage points missing/exceeding 100 percent are probably due to rounding.

Citation formats

Loyalty program users in Canada 2024, by point redemption behavior

Published by 糖心破解版 Research Department, Jan 10, 2025

According to a study among Canadian consumers in the fall of 2024, more loyalty program users were the "Use-Now" type compared to the "Go-Big" type. In the "Use-Now" segment, Metro & Moi, Scene, and PC Optimum had the largest share of loyalty program users. In comparison, only ** percent of Metro & Moi and PC Optimum consumers were in the "Go-Big" segment. The three categories in the section of the study are as follows: "Go-Big" (just agreeing with 鈥淚 save my loyalty points to redeem for big ticket items like electronics, appliances, or travel鈥), "Use-Now" (just agreeing with 鈥淚 regularly use loyalty points to save on everyday purchases like gas or groceries鈥), and "Want-it-All" (agreeing with both statements).

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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