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Most important features to the success of loyalty programs according to business executives worldwide as of May 2019

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Source

Release date

October 2019

Region

Worldwide

Survey time period

May 2019

Number of respondents

400 respondents

Special properties

among business executives from various industries

Supplementary notes

Question: "What features are most important to the success of a loyalty program?"

Citation formats

Features of successful loyalty programs according to global business executives 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2021

A survey of global business executives from various industries asked about their perception and use of loyalty programs. As of May 2019, ** percent of respondents were of the opinion that digital and omnichannel access was the most important feature of a successful loyalty program, and further ** percent thought it would be the case five years later as well.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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