According to a 2023 survey conducted in the United States, consumers who joined a credit card loyalty or rewards program had a higher interest in crypto as a feature, at ** percent. Among consumers who participated in a retail loyalty program, ** percent would like to see crypto as a feature.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Merkle. (March 13, 2024). Share of consumers interested in crypto and NFT as features in a loyalty or rewards program in the United States in 2023, by industry [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1375153/share-consumers-interested-crypto-nft-loyalty-program-us/
Merkle. "Share of consumers interested in crypto and NFT as features in a loyalty or rewards program in the United States in 2023, by industry." Chart. March 13, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1375153/share-consumers-interested-crypto-nft-loyalty-program-us/
Merkle. (2024). Share of consumers interested in crypto and NFT as features in a loyalty or rewards program in the United States in 2023, by industry. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1375153/share-consumers-interested-crypto-nft-loyalty-program-us/
Merkle. "Share of Consumers Interested in Crypto and Nft as Features in a Loyalty or Rewards Program in The United States in 2023, by Industry." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Mar 2024, /statistics/1375153/share-consumers-interested-crypto-nft-loyalty-program-us/
Merkle, Share of consumers interested in crypto and NFT as features in a loyalty or rewards program in the United States in 2023, by industry ÌÇÐÄÆÆ½â°æ, /statistics/1375153/share-consumers-interested-crypto-nft-loyalty-program-us/ (last visited July 15, 2026)
Share of consumers interested in crypto and NFT as features in a loyalty or rewards program in the United States in 2023, by industry [Graph], Merkle, March 13, 2024. [Online]. Available: /statistics/1375153/share-consumers-interested-crypto-nft-loyalty-program-us/