During an April 2023 survey among travelers across the United States, ** percent of surveyed millennials said they had changed their airline loyalty in the past year, compared to ** percent of Gen Zers. Baby boomers stood as the most airline brand-loyal travelers, with only ** percent changing airline loyalty last year.
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OAG. (October 27, 2023). Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1420850/airlines-change-loyalty-usa/
OAG. "Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation." Chart. October 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1420850/airlines-change-loyalty-usa/
OAG. (2023). Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1420850/airlines-change-loyalty-usa/
OAG. "Share of Consumers Who Changed Their Airline Loyalty in The United States as of April 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Oct 2023, /statistics/1420850/airlines-change-loyalty-usa/
OAG, Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1420850/airlines-change-loyalty-usa/ (last visited July 25, 2026)
Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation [Graph], OAG, October 27, 2023. [Online]. Available: /statistics/1420850/airlines-change-loyalty-usa/
