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Leading reasons why consumers would not join a loyalty or rewards program in the United States as of January 2020

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Sources

Release date

February 2021

Region

United States

Survey time period

Janaury 25 to 26, 2020

Number of respondents

1,281 respondents

Age group

18 years and older

Supplementary notes

Question: "Which two, if any, of the following would most likely be the reason why you would not join a loyalty program? Select up to two options."

Citation formats

Reasons for not joining a loyalty program in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 28, 2021
During a January 2020 survey asking consumers in the United States what would make them not sign up for a loyalty program, a whopping ** percent said that the main reason for them not to join such a program would be an obligation to pay a fee to stay in one.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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