Percentage of marketing budget allocated to customer relationship management (CRM) and loyalty by existing program owners according to marketers worldwide as of February 2026
Characteristic
Share of respondents
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During a survey among marketers worldwide released in early 2026, respondents reported that loyalty program owners allocated, on average, **** percent of their marketing budget to customer relationship management (CRM) and loyalty.
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Antavo. (February 26, 2026). Percentage of marketing budget allocated to customer relationship management (CRM) and loyalty by existing program owners according to marketers worldwide as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1665450/share-marketing-budget-crm-loyalty-programs/
Antavo. "Percentage of marketing budget allocated to customer relationship management (CRM) and loyalty by existing program owners according to marketers worldwide as of February 2026." Chart. February 26, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1665450/share-marketing-budget-crm-loyalty-programs/
Antavo. (2026). Percentage of marketing budget allocated to customer relationship management (CRM) and loyalty by existing program owners according to marketers worldwide as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1665450/share-marketing-budget-crm-loyalty-programs/
Antavo. "Percentage of Marketing Budget Allocated to Customer Relationship Management (Crm) and Loyalty by Existing Program Owners According to Marketers Worldwide as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2026, /statistics/1665450/share-marketing-budget-crm-loyalty-programs/
Antavo, Percentage of marketing budget allocated to customer relationship management (CRM) and loyalty by existing program owners according to marketers worldwide as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/1665450/share-marketing-budget-crm-loyalty-programs/ (last visited July 31, 2026)
Percentage of marketing budget allocated to customer relationship management (CRM) and loyalty by existing program owners according to marketers worldwide as of February 2026 [Graph], Antavo, February 26, 2026. [Online]. Available: /statistics/1665450/share-marketing-budget-crm-loyalty-programs/
