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Likeliness of consumers spending more on brands after subscribing to paid vs. free loyalty programs in the United States in 2020

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Source

Release date

October 2020

Region

United States

Survey time period

2020

Supplementary notes

The source did not provide information on the exact survey date or sample number.

Citation formats

U.S. consumer spending increase influenced by paid vs. free loyalty programs 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2021
In a survey conducted in 2020 among consumers in the United States it was found that members of a paid loyalty programs were ** percent more likely to spend more on brands. In comparison, those who subscribed to free rewards programs were ** percent more likely to increase their spending on brands.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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