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Leading types of businesses with which consumers have the most loyalty or rewards programs in the United States as of January 2020

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Sources

Release date

February 2021

Region

United States

Survey time period

Janaury 25 to 26, 2020

Number of respondents

1,281 respondents

Age group

18 years and older

Supplementary notes

Question: "Which one, if any, of the following types of businesses do you have the most loyalty programs with? Please select the option that best applies. If you are part of a loyalty program that covers multiple, please select all it covers."

Citation formats

Business types with which consumers have loyalty programs in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 28, 2021
During a January 2020 survey asking consumers in the United States with which kinds of business they had the most loyalty programs, ** percent said that they were members of food and beverage rewards programs; at the same time ** percent indicated having a loyalty program with clothing and accessories businesses.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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