According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.
M&M's ranked first as the most trusted brand in the food category in the United States in the first quarter of 2024, with a net trust rating of 51.1 points. Cheerios and Campbell's followed, scoring 50.6 and 50.3, respectively.
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Food Business News. (June 25, 2024). Most trusted brands in the food industry in the United States in 1st quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1376306/most-trusted-brands-food-beverages-category-us/
Food Business News. "Most trusted brands in the food industry in the United States in 1st quarter 2024." Chart. June 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1376306/most-trusted-brands-food-beverages-category-us/
Food Business News. (2024). Most trusted brands in the food industry in the United States in 1st quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1376306/most-trusted-brands-food-beverages-category-us/
Food Business News. "Most Trusted Brands in The Food Industry in The United States in 1st Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2024, /statistics/1376306/most-trusted-brands-food-beverages-category-us/
Food Business News, Most trusted brands in the food industry in the United States in 1st quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1376306/most-trusted-brands-food-beverages-category-us/ (last visited July 26, 2026)
Most trusted brands in the food industry in the United States in 1st quarter 2024 [Graph], Food Business News, June 25, 2024. [Online]. Available: /statistics/1376306/most-trusted-brands-food-beverages-category-us/
