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Leading technology investments aimed at improving customer loyalty strategies according to business executives worldwide as of May 2019

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Source

Release date

October 2019

Region

Worldwide

Survey time period

May 2019

Number of respondents

400 respondents

Special properties

among business executives from various industries

Supplementary notes

Question: "What technologies is your organization investing in to improve its customer loyalty strategy?"

Citation formats

Investments in tech to improve customer loyalty strategies worldwide 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2021
In May 2019 a survey of global business executives from various industries asked about the technology investments their business made in order to improve on their customer loyalty strategies. It was found that ** percent of respondents invested into mobile capabilities for that purpose, while another ** percent devoted means to customer service chat bots.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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