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Leading engagement drivers of loyalty programs according to consumers in the United States as of March 2020

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Source

Release date

March 2020

Region

United States

Survey time period

December 3, 2019 to March 17, 2020

Number of respondents

approx. 17,000

Citation formats

Engagement drivers of loyalty programs in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 28, 2021
During a survey of consumers in the United States concluded in , gauging their use of loyalty programs, it was found that ** percent of respondents indicated personal relevance, recognition and support, as well as ease and enjoyment as the main reasons why they engage with loyalty programs.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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