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Leading ways to show loyalty to a brand according to consumers in the United States as of June 2024

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Sources

Release date

May 2025

Region

United States

Survey time period

June 2024

Number of respondents

4,005 respondents

Age group

18 years and older

Special properties

among consumers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Thinking about the retailers you are most loyal to, how do you most commonly show your loyalty, if at all?".
Release date is the date of access.

Citation formats

Leading ways U.S. consumers show loyalty to retail brands 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 19, 2025

Nearly *** out of 10 consumers surveyed in the United States in June 2024 reported showing loyalty to a retail brand by frequently buying from it. Other ** percent of respondents would recommend the brand to friends and family.

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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* For commercial use only

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