Most useful audience data types for targeting programmatic digital out-of-home (pDOOH) campaigns according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026
Characteristic
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During a study among marketers in Qatar, Saudi Arabia, and the United Arab Emirates published in March 2026, around ** percent said first-party data and product affinities were the most useful audience data types for targeting programmatic digital out-of-home (pDOOH) campaigns. Around ** percent selected travel behavior, while ** percent chose shopping behavior and/or types. Â
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VIOOH. (March 16, 2026). Most useful audience data types for targeting programmatic digital out-of-home (pDOOH) campaigns according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1662781/useful-pdooh-audience-data-targeting-middle-east/
VIOOH. "Most useful audience data types for targeting programmatic digital out-of-home (pDOOH) campaigns according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1662781/useful-pdooh-audience-data-targeting-middle-east/
VIOOH. (2026). Most useful audience data types for targeting programmatic digital out-of-home (pDOOH) campaigns according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1662781/useful-pdooh-audience-data-targeting-middle-east/
VIOOH. "Most Useful Audience Data Types for Targeting Programmatic Digital Out-of-home (Pdooh) Campaigns According to Marketers in Qatar, Saudi Arabia, and The United Arab Emirates as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1662781/useful-pdooh-audience-data-targeting-middle-east/
VIOOH, Most useful audience data types for targeting programmatic digital out-of-home (pDOOH) campaigns according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1662781/useful-pdooh-audience-data-targeting-middle-east/ (last visited July 20, 2026)
Most useful audience data types for targeting programmatic digital out-of-home (pDOOH) campaigns according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1662781/useful-pdooh-audience-data-targeting-middle-east/
