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Adults' attitudes toward brands in professional sports worldwide as of March 2026

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Sources

Release date

June 2026

Region

Worldwide

Survey time period

March 3 to 10, 2026

Number of respondents

8,259 respondents

Age group

18 years and older

Special properties

excluding other answers

Method of interview

Online survey

Supplementary notes

Number of respondents per market:

Australia = 751
Brazil = 751
China = 750
France = 751
Germany = 750
India = 750
Japan = 751
Saudi Arabia = 752
Singapore = 751
United Kingdom = 751
United States = 751

Citation formats

Adults' attitudes toward brands in professional sports worldwide 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 5, 2026

During a 2026 survey among adults across 11 countries worldwide, over ** percent reported appreciating when brands were involved in the community and liking when brands provided content specific to fans. Almost *** in **** respondents disagreed that they would be more likely to buy from brands sponsoring their teams.

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