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Leading consumer responses to advertisements in the United States as of the fourth quarter of 2025, by ad channel

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Sources

Release date

February 2026

Region

United States

Survey time period

Q4 2025

Number of respondents

>3,000

Supplementary notes

Multiple answers were possible.

The source does not specify the survey type nor the age of the respondents.

Citation formats

Leading consumer responses to advertisements in the U.S. 2025, by ad channel

Published by ÌÇÐÄÆƽâ°æ Research Department, May 4, 2026

During a late 2025 survey fielded in the United States, almost **** of responding consumers said advertisements on TV (** percent) and social media (** percent) drove purchase behavior. Those two media were also considered the most disruptive and/or intrusive.

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